Marketplace Listing Optimisation Guide

Mark Gregory

Mark Gregory

E-commerce Operations Expert

Marketplace Listing Optimisation

Discover how to optimise your marketplace listings for maximum visibility and conversion. This comprehensive guide covers best practices for Amazon, eBay, and other major UK marketplaces.

Understanding Marketplace Algorithms

Each marketplace uses unique algorithms to rank product listings. Understanding these algorithms is crucial for visibility:

  • Amazon's A9 Algorithm:
    • Relevancy metrics
    • Performance factors
    • Customer satisfaction scores
    • Pricing competitiveness
  • eBay's Cassini Search:
    • Listing quality
    • Seller performance
    • Buyer engagement metrics
    • Price positioning

Title Optimisation

Crafting effective titles is crucial for marketplace success:

Best Practices:

  • Include primary keywords early in the title
  • Use proper capitalisation (Title Case)
  • Include brand name and model number
  • Specify key product features
  • Follow marketplace-specific character limits

Product Images

High-quality images significantly impact conversion rates:

Technical Requirements:

  • Minimum 1000px on longest side
  • Pure white background (RGB: 255,255,255)
  • Product should fill 85% of frame
  • Multiple angles provided

Content Guidelines:

  • Main image on white background
  • Lifestyle shots in additional images
  • Detail shots of key features
  • Size reference images

Product Descriptions

Effective product descriptions combine SEO with compelling content:

Key Elements:

  • Clear feature-benefit statements
  • Bullet points for scanning
  • Keyword-rich content
  • Technical specifications
  • Mobile-friendly formatting

Pricing Strategy

Competitive pricing is essential for marketplace success:

Pricing Factors:

  • Competitor analysis
  • Marketplace fees
  • Shipping costs
  • Profit margins

Pricing Tools:

  • Automated repricing tools
  • Competition monitoring
  • Price history tracking
  • Margin calculators

Performance Monitoring

Regular monitoring and optimization is key:

Key Metrics:

  • Conversion rate
  • Search ranking
  • Click-through rate
  • Customer feedback
  • Return rate

Need Help Optimising Your Listings?

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