Privacy Policy

Last updated: April 04, 2025

Introduction

Welcome to eCom Clarity Ltd's Privacy Policy. This policy explains how we collect, use, protect, and share your personal information when you use our website and services.

eCom Clarity Ltd (Company No: SC767513) is committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect and process the following types of personal information:

  • Contact information (name, email, phone number)
  • Business information (company name, role)
  • Technical information (IP address, browser type)
  • Usage information (how you use our website)
  • Marketing preferences
  • Payment information (when applicable)
  • Location data (where permitted)

Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Consent - where you have explicitly agreed to the processing
  • Contract - where processing is necessary for the performance of a contract
  • Legal obligation - where processing is necessary for compliance with law
  • Legitimate interests - where processing is necessary for our legitimate business interests

How We Use Your Information

We use your information to:

  • Provide our consulting services
  • Process your payments
  • Send you important updates about our services
  • Improve our website and services
  • Comply with legal obligations
  • Send marketing communications (with your consent)

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

Your Rights

Under UK GDPR, you have the following rights:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ('right to be forgotten')
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Rights related to automated decision making

Third-Party Services

We use trusted third-party services for:

  • Website hosting
  • Email services
  • Analytics
  • Payment processing

All third-party providers are compliant with UK GDPR requirements.

International Data Transfers

When we transfer your data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Contact Us

For any privacy-related queries or to exercise your rights, please contact us at:

  • Email: mark@ecomclarity.co.uk
  • Company: eCom Clarity Ltd
  • Company No: SC767513

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with the law.

Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website.